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![]() This comes with its own set of rules and IT headaches. Email signatures also have to be implemented inside your email client. The exact same rules that MailChimp are forced to follow also apply to your email signatures-but with an additional hurdle. Are you kidding me? A $400 million company can’t even get this 100% perfect?! Nope. Fonts, images, links, and formatting are treated differently in every email client. Notice I said, “pretty well?” This is because there is no “perfect” in the email world. ![]() ![]() Chimp optimized its HTML and the back-end of the email to perform pretty well, regardless of the email client. This is great for them-but the real magic is in its delivery. Email isn’t monkeying around here.Įssentially, they have made it easy for marketers to create good-looking, responsive emails. The New York Times reported that MailChimp recorded $280 million in revenue in 2015 and is on track to top $400 million in 2016. We first need to set aside email signatures for a second and talk about MailChimp. We live in a world with multiple email clients (Outlook, Apple Mail, Gmail, etc.) that all follow different code and security standards. Unfortunately, you can't have it both ways. These are all great, and so is the idea of a stellar email signature that renders perfectly every time. You might envision an image of yourself followed by your contact information in that font your company put so much effort into selecting, your social icons, an image of your business, one of your favorite quotes, and perhaps even a couple of association logos. Usually, the request comes with a vision of branded messaging that will shine brightly at the bottom of their email, much like the diamonds in a Bond flick. Every so often, we get a client request for an email signature template.
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